How does Robin work?

From farmer to citizen

At Robin, food goes directly from the farmer to the consumer, saving a lot of money. This money goes to both the participating farmers and consumers.

The citizen

As a Robin member, you pay a fair price for your food. In fact, you don’t pay per item; instead, your membership fee covers all the costs we incur to get produce from farmers to you. So we share the annual costs together. You choose good food with a clear origin and support a model where value is not absorbed by unnecessary middlemen.

Households with average income pay 10 to 25% less than the average. Households with low income pay 20 to 50% less, and households with high income pay the average price.

You don’t need to submit your pay stub to us to be placed in one of these groups. By honestly answering a few simple questions, you’ll be placed in the group that best fits your life situation. This makes fresh, locally sourced food accessible to everyone—not just the lucky few.

You can find Robin near the participating residents. Livestock farming. This way, you can get healthy food close to home. This can take the form of a (mobile) store and/or a pickup point in the neighborhood. The final format depends on the local area and the residents’ preferences. Robin will also organize meetups with the farmer in the neighborhood. After all, doing things together is much more fun, educational, and delicious than doing them alone. Our members decide how.

The farmer

Our farmers receive a fair price for the food they produce. This not only improves their livelihoods in the short term, but also enables them to make their farms more sustainable for the future.

Together, we take a step toward better soil every year. Farmers receive compensation per hectare for this. For example, one year we might focus on biodiversity, and the next on water management. Organic farming isn’t necessarily our ultimate goal, but we will work on various aspects of it.

Robin’s farmers are paid for their products and their efforts. In the event of a crop failure, a food fund—financed by membership dues—ensures that affiliated members have enough to eat. In this way, we share this risk collectively. There is also a land fund to purchase agricultural land for purposes such as expanding livestock farming. In this way, Robin offers farmers a future in an alternative food system based on their current scale of operations.