Dhinand
Simple, the way it should be
Food has become unnecessarily complicated these days. Why are there so many ingredients in products that should be simple? With Robin I know exactly what is in my food, nothing more than what is needed.
Our Cooperation
From taking to caretaking
Nature-driven
Let nature guide you! Nature shows us how life can be in balance. For billions of years it has worked as a strong and smart system in which everything is connected.
We have largely lost that connection. We take more from nature than we give back. This exhausts our living environment and puts our future under pressure. That is why Robin wants to contribute to the movement from taking to caretaking.
From surviving alone to living together as equals
Socially connected
In our society, people increasingly stand opposed to one another. There is more division. Less trust. Less room for difference.
And inequality is growing, for example between men and women and in the acceptance of minorities. Many people have to mostly fend for themselves.
We believe that real change only happens together. By seeing each other as equals, making room for difference and sharing responsibility, we build strong communities. The movement Robin believes in is from surviving alone to living together as equals.
From debt to a fair distribution of resources
Economically sound
Our economy now revolves mainly around growth, profit and debt. Money must constantly yield more money. This puts pressure on people, organisations and nature.
But economy actually means: managing the household well. It is about fairly distributing what there is and making sure everyone can participate. Debt is about money that does not yet exist and forces ever more growth. That is why Robin chooses to move from debt and profit as a goal towards a fair distribution of resources and an economy that supports people and nature.
This is how change happens
Change does not begin with rules or systems. Change begins with people. With how we look, choose and act in daily life.
I
Change starts with yourself. With the question: what do I find important and why? It's not about making perfect choices, but about being more conscious about what you do, buy and use.
Those who ask these questions see their surroundings differently — and nature too.
We
Nobody has to do it alone. When people seek each other out, collaboration arises. In neighbourhoods, organisations, chains and networks.
By working together and making agreements, it becomes easier to stick to different choices. This is how communities emerge where people help each other, share knowledge and take responsibility.
Planet
When we handle money, work and resources differently, it has an effect on the world around us.
Money is then not only used to make more money, but also to care for people, soil, water and landscape. We call that value creation: profit that goes beyond euros alone.
This is how I, we and planet connect. Personal choices lead to collaboration. Collaboration leads to change in how we treat our living environment. This is how change becomes practical, human and achievable — for everyone. This is Robin.
Tilburgers
Ferry
Leaving no one behind
It doesn't seem fair that healthy, locally produced food is not accessible to everyone. That's why I am proud to support Robin, helping to ensure that people with lower incomes can participate too.
Friek
For today and tomorrow
Robin makes healthy, sustainably produced local food affordable for everyone. This gives farmers the opportunity to take meaningful steps towards farming practices that are better for the soil, plants, and animals. Good for our health, and good for the world around us.
Khadra
Paying less means worrying less
I have a large family and a limited budget. With Robin, I pay an amount that fits my situation. That means we can enjoy healthy food while I worry less about money.
Lucia
Food brings people together
Food connects people, even when they come from different backgrounds. Through Robin, I can easily meet new people and feel part of my local community. At the same time, I can do my grocery shopping without it taking any extra time.
Mascha
Healthy food
Healthy food is important to me. For my family, for myself, and really for everyone. With Robin, I know that we can enjoy wholesome, nutritious food every day.
Mia
Pesticide-rree food at scale
Robin has the potential to make pesticide-free food the standard for a large number of people in the Netherlands. It is a vision I am proud to support and be part of.
Sharine
Know what you eat
Robin gives me clarity. I know where my food comes from. I know what is in it. And I know what I am paying for. That gives me confidence and peace of mind.
Suzan
Veerle
Stronger together
Everyone deserves delicious, high-quality, and healthy food—not just people with higher incomes. Through Robin, we support one another and the farmers in our region. Together, we can create a stronger community and a healthier planet.
Yda
Directly from local farmers
I believe good food does not have to travel around the world. With Robin, it comes directly from farmers in the local area. This reduces transportation and helps lower the environmental impact of our food.
Farmers
Freek
The honest story
With Robin, I can share the real story behind our food. We show how, as farmers, we work to produce high-quality food while caring for healthy soils. Thanks to a fair price, both higher- and lower-income households can afford our products. At the same time, it gives us the opportunity to keep improving, becoming more sustainable, and doing even better in the future.
Hanneke
Produced and enjoyed close to home
We believe in high-quality food that is produced and consumed close to home. By keeping production and consumption local, more value is created for both farmers and residents. Robin helps us turn that vision into reality.
Hans
Organising food together
The current food system is out of balance. With Robin, we want to organise it differently. This allows us to receive a fair price for our work while enabling more people to enjoy delicious, locally produced food.
Experts
Jan Willem Erisman
Professor of environmental sustainability at Leiden University
Jonathan Dolley
Scientific author of the book on the Hansalim cooperative
Our team
Janka Dekker
food concept developer
Geert van der Veer
agri concept developer
Nivine Khiter
inclusive recruitment specialist
Derk van Balen
agricultural coordinator
Bregje van der Veer
content creator
Parnters in Tilburg
Robin is in conversation with all kinds of organisations from Tilburg. Together we explore how to reach the people of Tilburg and get them excited about Robin.
