Why Robin?

Robin makes healthy food accessible and affordable for everyone. Products such as vegetables, fruit, bread, meat, and dairy are supplied by local farmers. The selection is complemented by European products that are rarely or never produced here, such as citrus fruits, olives, and pasta. This ensures a complete range of healthy products for breakfast, lunch, and dinner is available year-round. By joining Robin, you’re helping to improve people’s health and well-being.

Why is this necessary?

• The price of healthy food and beverages rose by 21% between 2010 and 2020, while the price of unhealthy products rose by 15%. Products such as ice cream and candy actually became cheaper during this period.
• 80% of the products available in supermarkets do not fall within the Wheel of Five. This also applies to special offers.
• Between a quarter and half of healthcare spending goes toward preventable chronic diseases, which are partly the result of unhealthy eating.

At Robin, everyone pays for their groceries according to their means through a social pricing system. This ensures that even people with limited financial means have access to healthy food. In this way, Robin helps improve the health of people with limited financial means and promotes equal opportunities.

Why is this necessary?

• In 2022, 6 out of 10 households were financially vulnerable.
• Where you live has a major impact on your health and life opportunities.
• The poorest 20 percent of the Dutch population spends 24 years in poorer health and lives 8 years less than the richest 20 percent.
• If you feel like every day is a struggle to survive, taking care of your health takes a back seat.

Robin offers farmers a fair price for their products. This gives them hope for the future. In addition, they receive a subsidy per hectare. This enables them to take steps toward more sustainable farming practices, thereby strengthening their long-term viability.

Why is this necessary?

• Farmers are trapped in a system where intensification and large-scale operations are the only way to make ends meet. Rising land prices are exacerbating that problem.
• Farms that want to switch to more extensive farming often cannot get financing from banks. Farm succession is also becoming increasingly difficult.
• Many farmers are socially isolated and receive little recognition from society.
• Every day (!) two to three farmers in the Netherlands go out of business. The number of farms is halving every 25 years.